Harley Davidson is one of the only corporations where a portion of their buyers tattoo the logo on their bodies. They've developed a community instead of an audience.
I don't know what it looks like but I'm taking a vow to pursue the same for Knitted City.
Reddit conversation about tattoos
https://www.reddit.com/r/Harley/comments/21gu02/question_for_harley_riders_whats_with_the_tattoos/